AceUp Secures $22.5 Million in Series A to Bring Hyper-Personalized, AI-Powered Coaching for Team Transformation

AceUp, the AI-powered Team Transformation Engine®, today announced a $22.5M Series A. The round was led by PJC, Techstars Ventures, Gaingels Ventures, Water Bear Ventures and Launchpad Venture Group.

AceUp is on a mission to take the guesswork out of talent analytics and unleash individuals’ and teams’ potential to lead change within organizations, their communities, and the world with the AI-powered, human-centered Team Transformation Engine®. By leveraging AI and data, AceUp’s Team Transformation Engine® provides actionable talent insights through prescriptive analytics. The platform helps teams at all levels understand existing gaps in alignment, skill mastery and performance, and encourages managers and team leaders to be change agents to design upskilling and talent development strategies directly tied to specific business outcomes at the team and organizational level.

Today’s companies are faced with defining the hybrid work environment alongside rapid AI transformation, unveiling a new set of work challenges to be solved. It’s no longer enough to solely look at engagement and individual performance across the workforce. There is a growing need to consider connection, or rather the disconnection felt by employees, as only 23% feel connected to their organization’s culture. AceUp’s Team Transformation Engine® fosters connection within and across teams, equipping organizations with data insights to drive end-to-end team performance at scale. 

“As the pace of disruption continues to accelerate post-pandemic, marked by unprecedented restructuring, hybrid work challenges, and the AI revolution, executives increasingly recognize the need to transform ‘me’ cultures into ‘we’ cultures,” said Will Guillaume Foussier, CEO and co-founder of AceUp, and alumni of Harvard University and École Hôtelière de Lausanne. “This transformation hinges on upskilling managers to become effective Team Coaches, driving connection, alignment, collaboration and performance at every level of the organization. As a category leader in Team Transformation at Scale and a global player in digital coaching, we specialize in helping teams and organizations, or ‘team of teams’, all over the world come together, lead the AI revolution, and thrive in the new world of work.

Rohit Begani, CTO and co-founder of AceUp, said, “At AceUp, we’ve pioneered systemic change with our Team Transformation Engine, the first global AI-powered, data-backed solution for building high-performance teams at scale. Our Series A will fuel our next leap: deploying equitable, context-driven coaching using GenAI and machine learning, all while maintaining our focus on data-centricity and advanced analytics to support every step of the coaching journey for individuals and teams.”

AceUp’s platform supports over 50 global enterprises, including Teradyne, NTT Data, LVMH, L’Oreal, and Veolia. Today, AceUp combines 1-on-1 leadership coaching, systemic team coaching, and AI-powered talent analytics to foster a coaching culture that drives measurable business outcomes. Within six months of implementation, AceUp’s clients experienced an average 61% increase in team engagement and performance, with 88% of respondents reporting that receiving AceUp coaching significantly enhanced their engagement and loyalty to their company.

“As organizations continue to navigate rapid change and evolving business challenges, we focus on aligning leadership development with the specific outcomes our clients seek,” said Joshua Templeton, Chief Revenue Officer at AceUp. “Our ability to strategically link tailored coaching programs to measurable business needs not only drives individual growth but also fuels collective transformation, positioning our clients to succeed in an increasingly complex environment.”

Michelle Randall-Berry, Global Head of Talent at Teradyne, said: “We began our partnership with AceUp several years ago, and when I joined in 2022, I saw the company’s impact on Teradyne’s employees. Since then, we’ve not only expanded the number of seats but have also seen increased adoption of the AceUp platform across all of our business units. What truly stands out about AceUp is its commitment to crafting tailored solutions that meet our company’s unique needs and its exceptional ability to improve our workforce’s performance. Beyond that, AceUp’s support team has shown unparalleled dedication to our team from the outset of our partnership.”

Linda Hill, Professor and Faculty Chair of the Leadership Initiative at Harvard Business School and founding partner of Paradox Strategies, said, “Leaders are ‘made,’ not born; great leaders learn, adapt, and grow to become better versions of themselves. AceUp helps individuals, teams, and entire organizations to transform through a data-informed approach to coaching. The scalability of their technology is redefining coaching in the modern workplace.”

“AceUp is unique in its approach to coaching, placing the team at the center and supporting them with technology,” said Eileen Rudden, Member of Launchpad Venture Group. “We started investing in AceUp several years ago in seed funding rounds, and they’ve continued to prove their technology and coaching approach’s enormous potential across organizations, teams, and individuals. We’re thrilled to help them further their mission by participating in the Series A funding.”

David Martirano, Managing Partner at PJC, said, “At PJC, our goal is to empower founders so they can focus on creating the future, and we’re particularly proud of the work AceUp is doing to create team transformation at scale. AceUp’s technology and coaching approach is category-creating. They aren’t just responding to change across teams—they’re driving it. The entire PJC team is looking forward to watching AceUp continue to deeply impact global organizations.”

The infusion of capital will allow AceUp to continue scaling to meet global enterprise-level demand and innovate alongside the ambitious technology product roadmap already underway. The company has its sights on ways to further democratize the coaching and learning experience to create more equitable, innovative, and high-performing workplaces.

“AceUp is a remarkable organization that integrates the highest level of coaching with the latest technology,” said Carol Kauffman, Founder of Institute of Coaching. “It is rare for an organization to be equally sophisticated in both domains. Their capacity to integrate AI into their work helps unlock the highest potential in every organization and is quite unique. They offer highly scalable solutions in a high touch way and works equally well with individuals, teams and at the enterprise level. They hold themselves to the highest standards and will continue to innovate their approach with the latest funding. I’m looking forward to seeing what’s next!”

To learn more about AceUp’s AI-Powered Team Transformation Engine, click here.

View the original press release on Business Wire.

About AceUp

AceUp is the AI-powered Team Transformation Engine®, bringing human-centered leadership development solutions to individuals and teams globally. Developed in collaboration with the Harvard-backed Institute of Coaching, AceUp helps innovative, purpose-driven enterprises build high-performing teams at scale and upskill leaders at all levels to unleash their full potential.

AceUp combines 1-on-1 leadership coaching, systemic team coaching, and AI-powered talent analytics to maximize team engagement, alignment, and performance at scale.

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